Canadian creative-industry mission to China yields seven deals worth $4.2 million

A five-day Canadian creative-industries mission to China produced seven commercial agreements and partnerships valued at more than $4.2 million, Canadian Heritage says.

The mission, led by Canadian Identity and Culture Minister Marc Miller, brought nearly 50 representatives from 36 Canadian organizations to Shanghai, Shenzhen and Suzhou. Participants held more than 370 business-to-business meetings, with additional deals still under negotiation.

The delegation covered sectors including film, television, music, digital media, performing arts, publishing and cultural technology. The federal release did not provide a public breakdown of every agreement, so the $4.2-million figure should be read as the announced value of the seven signed agreements and partnerships rather than a forecast for the entire mission.

Canadian Heritage estimates the country’s creative industries supported about 692,000 jobs and contributed $69.1 billion to gross domestic product in 2025. For Québec’s large film, visual-effects, music and publishing sectors, access to foreign buyers and partners is an important part of export growth.

Source

Canadian Heritage, “Minister Miller strengthens Canada’s creative economy through trade and cultural partnerships with China”, published October 20, 2026.

Illustrative stock image: Sam McGhee / Unsplash, under the Unsplash License. The production shown is not identified with the mission.