YouTube has begun testing a new subscription tier designed specifically for two people, offering a discounted rate aimed at users who share a household. The pilot program is currently available in India, France, Hong Kong, and Taiwan, the company confirmed.
In a statement, a YouTube spokesperson explained the initiative: “We’re experimenting with new ways to provide greater flexibility and value to our YouTube Premium subscribers, including a two-person Premium plan option in some countries, which allows two people to share a subscription at a lower cost.”
The new offering closely mirrors Spotify’s Duo plan, allowing household members to enjoy full Premium benefits—such as ad-free streaming, background playback, and offline downloads—without committing to a higher-priced family subscription. For YouTube, the hope is that the lower price point might attract new subscribers or retain those who previously cancelled their memberships due to recent price increases.
The launch of this experimental two-person subscription reflects YouTube’s broader efforts to diversify its premium offerings and expand its subscriber base. Earlier this year, YouTube introduced “Premium Lite” in the U.S., Australia, Germany, and Thailand at $7.99 per month, offering ad-free viewing for a majority of its content.
Currently, YouTube reports over 125 million subscribers across its Premium and YouTube Music plans globally, including subscribers on trial periods. As with all early tests, there’s no clear indication yet whether or when the two-person Premium tier will expand to additional markets.
