As cable television continues its steady decline amid escalating cord-cutting trends, Warner Bros. Discovery has announced a major restructuring strategy aimed at repositioning itself for the future. The company revealed plans to split its cable and streaming divisions into two distinct publicly traded entities.
Under this restructuring, Warner Bros. Discovery will establish one entity, Streaming & Studios, which will encompass Warner Bros. Television, Warner Bros. Motion Picture Group, DC Studios, HBO, and HBO Max. Its second entity, named Global Networks, will include CNN, TNT Sports in the U.S., Discovery Channel, and Bleacher Report.
Notably absent from the Streaming & Studios division is Discovery+, suggesting that Warner Bros. Discovery may no longer prioritize it in its streaming strategy as much as it does HBO Max. This follows a recent decision by HBO Max to revert to its original branding—a clear signal of renewed focus on premium content rather than Discovery’s unscripted shows, many of which have recently underperformed and subsequently been removed from the platform.
Warner Bros. Discovery’s move aligns with a broader industry pattern, echoing decisions made by other large media organizations in recent months. A prominent example was Comcast’s decision to separate NBCUniversal’s cable channels into their own independent entity last year.
Overall, this restructuring emphasizes Warner Bros. Discovery’s intention to adapt decisively to the shifting dynamics of the entertainment market, leveraging dedicated structures for traditional cable content and rapidly growing streaming services.
