Google announced the launch of Doppl, an innovative experimental app that uses artificial intelligence to help users visualize how different outfits would look on themselves. The newly released app, available on both iOS and Android in the United States, enables users to digitally try on clothing by creating a personalized virtual model from a full-body photo uploaded by the user.
Using Doppl, people can quickly see how various clothing items—from thrift-shop finds to social media inspirations—would appear on them before deciding to purchase or wear the outfits. To try an outfit, users simply upload an image or screenshot of clothing they like, and the app generates a realistic visualization of the chosen garments on their digital doubles. Additionally, Doppl can transform these static visualizations into AI-generated videos, providing a dynamic and more lifelike view of how a particular look appears in motion.
The app allows users to save favorite outfit combinations and easily browse their previous virtual trials, as well as share these looks with friends and social circles.
Google says Doppl builds on the recently introduced virtual try-on capabilities within Google Shopping, aiming to offer a smoother, more interactive approach for users to experiment with fashion styles conveniently. By releasing this feature as an independent app, Google hopes to make fashion exploration accessible, fun, and interactive, while potentially gathering useful insights to further enhance their AI shopping technologies.
Previous versions of Google’s virtual fashion try-on focused predominantly on viewing outfits modeled by a diverse range of body types. Doppl represents an evolution in this concept by turning that technology towards personalized experiences, allowing individuals to assess clothing on realistic animated versions of their own bodies for the first time.
Acknowledging the experimental nature of Doppl, Google emphasized in a public statement that the app is still in an early stage, may occasionally produce inaccuracies, and that users should not yet expect perfect or realistic representations of fabric, fit, or detailed clothing features. As a Google Labs project, Doppl’s release does not necessarily indicate the company’s long-term commitment or plans to expand into further markets.
