Design firm Figma unveiled several innovative AI-driven features aimed at creators, marketers, and developers today. The launch includes advanced new offerings such as Figma Sites, an AI-supported tool for quick site and web app creation; Figma Make, designed for streamlined application prototype development; and Figma Buzz, targeted at marketers looking to produce assets at scale. The announcement signifies Figma’s strong entry into established territories dominated by competitors like Canva and Adobe, as well as AI-based site builders such as WordPress, Wix, Hostinger, and Replit.
The Figma Sites feature directly addresses a common workflow in design teams, in which detailed website mockups and prototypes are typically first developed within Figma itself. Through its advanced AI capabilities, designers can seamlessly transform their preliminary concepts into fully functional, publishing-ready websites. Once generated, team members can easily edit site elements through a collaborative, intuitive editing interface that doesn’t require AI prompts.
Figma Sites also supports a rich set of customization options including transitions, animations, scroll effects, and responsive design features. Additionally, the company will integrate an upcoming embedded content management system (CMS) within Sites. This CMS will allow editors to create, edit, and manage blogging content directly within the designed pages, along with associated assets such as thumbnails and URL slugs. Moreover, interactive elements—like real-time stock tickers—can be added either by custom coding or leveraging the AI assistant to automatically generate necessary code snippets.
Parallel to Sites, Figma Make delivers a sophisticated yet accessible approach for users exploring early-stage app ideas and operational prototypes. By entering a prompt into the AI interface, users can quickly generate functional prototype web applications. These prototypes support live collaboration and interactive iterations through AI assistant commands, streamlining revisions and creative enhancements. Developers on the team can further refine prototypes by directly accessing and adjusting the generated code. Smaller interactive features, such as clocks or animations, crafted in Make can then be seamlessly included into Figma Sites’ published pages.
According to Figma’s Chief Product Officer, Yuki Yamashita, both Figma Sites and Make are built upon common underlying technologies. However, their intended purposes differ significantly: “With Figma Make, our primary goal is enabling high-fidelity prototyping, giving teams a chance to validate concepts rapidly,” Yamashita explained. “On the other hand, Figma Sites excels when design and marketing teams have a clear vision and want full control over their final web presence.”
Figma’s latest move broadly aligns with industry-wide trends of offering accessible AI-powered design and publishing solutions. Major players like Squarespace, Wix, WordPress, and Hostinger have all already ventured into simplifying website creation with AI. Likewise, platforms such as Replit and Sweden’s Lovable are helping users generate apps without coding, while Canva recently launched interactive design capabilities through its Canva Code feature.
Beyond web design tools, Figma introduced Figma Buzz, a specialized marketing solution enabling marketers to rapidly produce branded assets using pre-designed templates. Buzz allows mass asset generation via bulk data input from sources such as spreadsheets, further complemented by capabilities like AI-generated image insertion and rapid background replacement.
The company also debuted a comprehensive new vector drawing solution—Figma Draw—that significantly expands the platform’s illustration capability. Previously, complex vector edits typically necessitated exporting files outside Figma. Now, designers can leverage functionalities like multi-vector editing, textured fills, patterned brushes, text alignment along paths, and advanced editing via selections and brushes directly within the tool.
These releases indicate Figma’s broader strategy of capturing digital product creators, a market segment that Yamashita suggests sets them apart from generalist design tools like Adobe and Canva. He underscored that developers represent a substantial portion of the user base, attracted to features like the company’s previously announced Dev Mode.
Figma concluded the announcements by introducing a new subscription model dubbed the “content seat,” starting at $8 per month. This plan includes access to Figma Buzz, Slides, FigJam collaboration boards, and the Sites CMS—providing a focused yet versatile toolkit to meet evolving digital content needs.
