Amazon has updated its Q Business offering, enabling companies to create public-facing chatbots using its cloud-based generative AI assistant. The company announced Wednesday that Amazon Q Business now accommodates anonymous user access, removing the requirement for user authentication. This feature allows businesses using AWS services to integrate these chatbots into public websites and customer support portals, helping users swiftly search documentation, retrieve product information, perform troubleshooting tasks, and complete self-service requests.
In its announcement, Amazon explained that this enhanced capability extends the reach of Q Business, allowing consumers and clients to benefit from its generative AI features without the need for individual logins. Companies using the service can customize their chatbots by feeding them specific support documents and related content, thereby guiding the chatbot responses for accuracy and relevance.
Utilizing a consumption-based pricing structure, the new anonymous-access Q Business chatbots bill users based upon actual usage rather than via fixed subscriptions or licensing.
The Q Business platform was initially revealed two years ago during Amazon’s yearly AWS re:Invent event. Since its launch, Amazon has expanded its functionality significantly, adding what it describes as “agentic” features that enable the virtual assistant to directly interact with and execute tasks within third-party software applications on behalf of users.
Amazon views artificial intelligence as an essential driver of its ongoing growth strategy. Recently, CEO Andy Jassy highlighted that the company is actively developing over 1,000 applications built around generative AI. Additionally, AI-driven services are rapidly becoming a cornerstone of Amazon’s revenue structure, reflecting triple-digit year-over-year growth and generating multi-billion-dollar annual revenue.
