Over three years after acquiring the lost-item tracking company Tile for $205 million, Life360 has fully integrated Tile’s capabilities into its main family safety app. With this update, announced Wednesday, Life360 members can now track not only the real-time location of their family and pets, but also valuables such as keys, wallets, purses, and bags, all within a single interface.
The new integration combines Tile’s Bluetooth-based item finding technology, positioned as a direct competitor to Apple’s AirTag, into Life360’s robust family location service. Users will find the Tile features embedded directly below the existing “People and Pets” categories within the app’s Location tab.
To streamline the user experience, Tile’s existing users will start receiving notifications prompting them to switch to the main Life360 application, a move designed to unify the two previously separate user groups. As part of this rollout, items linked to a family member’s Tile tracker can now appear live on Life360’s interactive maps. If an item is misplaced, users can access two days of location history for free, with additional timeframes available depending on subscription level. Silver subscribers gain a week of location history, while Gold and Platinum subscribers have access to an extended 30-day period.
Life360 has also introduced a premium feature that provides Silver subscribers access to emergency dispatch services, triggered either through the Tile SOS button—compatible exclusively with Tile’s latest 2024 devices—or directly within the Life360 app itself.
Soon, users will benefit from automated push notifications alerting them when Tile-attached items are left behind. Life360 plans to introduce these proactive alerts gradually to all users over the coming weeks.
In a move clearly signaling the merging of brands, the separate Tile.com website now redirects visitors directly to Life360’s homepage. Despite fully merging features, Life360 has not yet specified if or when it might shutter the standalone Tile app. Observers expect the separate app may eventually be phased out once the transition to Life360’s core application is complete.
Originally, Life360 positioned the acquisition as an opportunity to rapidly create the world’s largest lost-item finding network by combining userbases. However, the nearly four-year delay in integrating the two platforms may have dulled that advantage. Since then, other competitors, such as Chipolo, have already launched trackers compatible with Apple and Google’s native item-locating networks, potentially making Life360’s vision harder to achieve.
