Superpower, a health-focused startup, has officially launched what it describes as the world’s first healthcare super-app, aiming to empower people to detect and manage potential health issues before symptoms manifest.
Priced at $499 annually, Superpower’s core offering includes twice-yearly lab testing that evaluates over 100 biomarkers spread across 21 distinct categories. These tests, conducted either conveniently at home or through a network of over 2,000 partner labs nationwide, provide an in-depth health analysis substantially surpassing the routine check-ups traditionally provided during an annual physical.
Beyond the laboratory results, the startup’s web application integrates users’ past medical histories, data from fitness trackers, and genetic profiles, which are collectively processed through advanced artificial intelligence algorithms. The resulting personalized health overview pinpoints areas of concern and offers tailored action plans for users to proactively manage their health.
Superpower founders Jacob Peters, Max Marchione, and Kevin Unkrich launched the company in 2022 following deeply personal experiences with healthcare system failures. Peters previously struggled through a severe health crisis, accruing over $2 million in medical expenses due to misdiagnoses by multiple specialists. Marchione endured decades of incorrect diagnoses from more than 20 physicians, while Unkrich tragically lost a close friend to an undetected brain tumor just two days before a scheduled diagnostic MRI.
Recognizing their stories as indicative of broader healthcare gaps within the U.S.—where an estimated 40% of adults suffer from health issues that could have been prevented or mitigated through early detection—the trio sought to create a comprehensive tool bridging the gap between top-tier medical technology and the average consumer.
“The disparity between the best available healthcare and what most people experience is vast,” said Marchione. “When we launched the company, emerging technologies such as advanced AI showed us for the first time that bridging this gap was genuinely feasible.”
Superpower’s detailed lab screenings evaluate critical health components including nutrient deficiencies, mineral imbalances, hormone levels, and metabolic functioning—factors intricately connected to overall vitality, fertility, and long-term disease risks. Additional specialized tests, such as gut microbiome analysis and advanced cancer screening capable of detecting over 50 cancer types before symptom onset, are available for separate fees.
Through interactive measures like the “Superpower Score” and a user-friendly display of their “Biological Age,” users can monitor progress, recognize improvements, and establish precise targets for further health optimization. Upon receiving their customized evaluation, members gain access to a carefully curated marketplace that connects them with relevant healthcare providers as needed. Members also benefit from a combined human-and-AI concierge service available around the clock to answer questions and provide personalized guidance.
According to Peters, Superpower is poised to become the central access point into healthcare services: “We envision Superpower as a gateway, removing the fragmented nature of today’s healthcare landscape. Our mission is ensuring everyone can have, for the first time, a consistent lifelong healthcare partner.”
While emphasizing that the service will not wholly replace traditional primary care visits or medical professional consultations, the company’s founders aim to position Superpower as a superior alternative to typical online health queries. With roughly one billion health-related inquiries performed daily through search engines and platforms like ChatGPT, Superpower seeks to redirect those critical first interactions toward a more informed, personalized, and trusted healthcare avenue.
Coinciding with the app’s public launch, Superpower announced completing a $30 million Series A funding round led by Forerunner, with additional investment participation from notable public figures including Vanessa Hudgens, DJ Steve Aoki, and NBA All-Star Giannis Antetokounmpo. Other firms supporting the round include Day One Ventures, Susa Ventures, Long Journey Ventures, Family Fund, Opal Ventures, Valia Ventures, Visible Ventures, and Winklevoss Capital.
Currently, around 150,000 individuals are signed up on Superpower’s waitlist. The company’s public launch will systematically open enrollment to accommodate increasing demand. Although presently limited to web-based accessibility, Superpower intends to expand its platform to iOS and Android native apps in the near future.
