The Secret Strategies Behind Netflix’s Meteoric Rise: Eunice Kim Breaks the Silence at TechCrunch 2025

Netflix Chief Product Officer Eunice Kim will appear as a featured speaker at the 20th anniversary celebration of TechCrunch Disrupt, scheduled to take place at Moscone West in San Francisco from October 27th to 29th, 2025.

This landmark anniversary event will highlight key figures whose leadership has transformed industries over the last two decades, and few journeys embody this theme more strikingly than Netflix’s evolution. Since its formative years as a DVD-by-mail startup, Netflix has surged forward appealingly to become a global streaming powerhouse with more than 300 million subscribers worldwide.

Kim, named Netflix’s CPO back in October 2023, heads what she describes as “the best job at Netflix,” overseeing comprehensive product strategy and design across a complex ecosystem supporting more than 1,700 devices. Her responsibilities include optimizing Netflix’s search and recommendation technologies to deliver personalized viewing experiences to users globally, as well as leading commercial strategies on subscription plans, pricing structures, and tough issues like password-sharing across international markets.

Kim’s role extends beyond consumer-facing products, encompassing technological innovations that transform content creation processes from conception to final delivery. She directs teams that build software enabling Netflix’s global network of creative professionals, enhancing efficiency and collaboration throughout every stage in content’s lifecycle—from initial pitch to screen-ready delivery.

Before assuming her current position at Netflix, Eunice Kim spent over a decade at major tech organizations such as Google Play and YouTube, amassing a depth of industry experience that includes previous roles at startups as well as influential positions at PepsiCo and Adobe. Her rich background equips her uniquely to understand complex product-driven ecosystems, blending user experience design, strategic innovation, and next-generation technology to reshape how content is both consumed and produced.

At TechCrunch Disrupt 2025, attendees will hear firsthand insights from Kim on navigating the intersection between technology-driven product innovation, global growth strategies, and creative content production within the world’s leading subscription-based service.

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