Glossier is reportedly exploring another round of fundraising aimed at securing around $100 million, but sources indicate the brand’s valuation will likely fall below the symbolic threshold of $1 billion—a move potentially stripping it of its unicorn status. According to recent reporting, the beauty and skincare company was last valued around $1.8 billion nearly four years ago. However, ongoing struggles with scaling operations and achieving profitability have contributed to its declining investor appeal.
Insiders familiar with the situation emphasize that Glossier doesn’t necessarily need additional capital, but company leaders are seeking fresh consumer-focused investors and a revamped board to reposition the brand. The fundraising environment now sharply contrasts with previous years, when direct-to-consumer ventures easily attracted substantial investment.
Glossier’s current roster of investors spans an impressive array of venture capital firms, including notable names such as Forerunner, Sequoia, Thrive, and Index Ventures. At this time, Glossier has not publicly commented on its reported plans or future strategic direction.
