Chinese retailer Temu has ceased direct shipments from China to the United States following significant tariff adjustments enacted by the U.S. government. The decision comes after President Donald Trump signed an executive order ending the “de minimis” provision, which previously allowed imports valued at $800 or less to enter the country tariff-free. Concurrently, the administration introduced tariff increases surpassing 100 percent on a wide range of Chinese goods, prompting substantial adjustments across the import landscape.
Temu customers in the U.S. recently experienced added import charges ranging from 130% to 150% on orders shipped directly from China. Consequently, the retailer has now halted direct shipments from Chinese suppliers to American buyers. Instead, Temu’s website currently offers only products available from warehouses already located within the United States, marking all goods sourced directly from China as out-of-stock.
In response to these regulatory changes, Temu is actively reaching out to American merchants, encouraging them to become sellers on its platform. A spokesperson for Temu noted that this strategic shift is designed to empower local businesses, providing them with enhanced opportunities to reach a wider American customer base and grow their operations domestically.
The tariff adjustments have impacted numerous companies operating within the U.S.-China supply chain, including other Chinese brands as well as major American corporations, compelling them to reconsider pricing strategies and logistical operations amid increasing costs.
