The European Union has levied substantial fines against tech giants Apple and Meta, amounting to €500 million (approximately $568 million) and €200 million (around $227 million) respectively, citing violations of the bloc’s Digital Markets Act.
According to EU regulators, Apple failed to adhere to requirements allowing app developers to inform users about alternative methods for purchasing digital products, setting limits on effective competition within its App Store ecosystem. In contrast, Meta was penalized for compelling users of Facebook and Instagram platforms either to consent to personalized ads or subscribe to a paid service. Regulators are still evaluating whether Meta’s proposed alternative — an offering of “less-personalized” advertising— adequately addresses concerns under the Act.
Both companies have indicated that they plan to appeal the EU’s rulings.
In addition to financial penalties, the EU has issued cease-and-desist orders against both firms as tensions escalate between European and American authorities. The latest EU measures come amid ongoing friction over trade policies and growing uncertainty regarding U.S.-EU relations, exacerbated by declining American political support for Ukraine under President Donald Trump. President Trump has previously criticized European tech regulations as disguised trade barriers and has repeatedly threatened retaliation through tariffs.
