Stellantis’ Secret Shift: Why the Amazon Dream Died and Google Took the Wheel

Three years after announcing an ambitious collaboration with Amazon to develop integrated in-car software, Stellantis is ending the partnership and shifting its platform toward Google’s Android automotive system. Initially, Stellantis had aimed to work closely with Amazon to create the STLA SmartCockpit—a critical component of its planned connected vehicle ecosystem designed to deliver personalized experiences and generate new revenue streams beyond traditional car sales.

However, this project never reached fruition, and recent reports indicate that the collaboration has been winding down, with Amazon employees previously assigned to the initiative either leaving the company or reassigned to new roles. Stellantis confirmed the termination of the in-car software partnership with Amazon, but emphasized that Amazon remains an essential partner in other areas. Notably, Stellantis continues to use Amazon Web Services as its primary cloud partner across vehicle platforms.

This development marks a notable pivot toward Google’s widely used Android operating system, suggesting Stellantis sees greater potential in a platform already embraced extensively by other automakers. The company stated that despite changing software partnerships, its broader strategy for a connected smart cockpit experience remains firmly in place.

Stellantis had unveiled ambitious targets in late 2021, including plans for 34 million connected vehicles on the road by 2030, with the goal of generating approximately $22.5 billion annually from software-related products and services. To accomplish this, it initially formed partnerships with several companies, including Amazon, BMW, Foxconn, and Waymo. The original vision hinged on three key components: an electrical and software foundation named “STLA Brain,” the customized SmartCockpit experience with tailored applications for passengers, and an autonomous driving platform called “AutoDrive,” developed in collaboration with BMW.

Originally chosen for its expertise in adapting software to customer behavior, Amazon’s exclusion from the SmartCockpit integration signals a notable realignment for Stellantis as it advances toward Google’s established Android automotive framework.

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