Spotify announced Thursday the expansion of its AI Playlist feature into over 40 additional markets, significantly extending its global footprint across Asia, Africa, Europe, and the Caribbean. Currently available in its beta phase for Android and iOS users, this innovative tool enables subscribers to generate customized playlists through text-based prompts, ranging from everyday moods to more unusual themes. Users can create requests such as “workout music to make my ex jealous,” guiding Spotify’s artificial intelligence to select tracks perfectly matched to unique moods, emotions, or scenarios.
Introduced originally in April 2024 exclusively for Premium subscribers in the United Kingdom and Australia, the AI-powered feature was subsequently rolled out around five months later to users in the United States, Canada, Ireland, and New Zealand. With this latest expansion, Spotify now reaches nearly 50 markets with the service.
Among the newly-added countries and regions are Antigua and Barbuda, the Bahamas, Barbados, Belize, Dominica, Fiji, Ghana, Jamaica, Kenya, Liberia, the Philippines, Singapore, South Africa, Uganda, Zimbabwe, and many others. The playlist generation mechanism is versatile, allowing prompts based not only on specific music genres and eras, but also whimsical notions such as animals, colors, emojis, or movie characters.
