Shein and Temu will increase their prices for customers in the United States beginning April 25, responding to significant tariff measures imposed by former President Donald Trump targeting products imported from China.
The tariff hike, which stands at 145% on Chinese-made goods, has forced both e-commerce platforms to reassess their pricing structures. Additionally, Trump’s decision to terminate a longstanding customs exemption—which previously allowed items valued under $800 to enter the United States duty-free—has further disrupted the business models that Shein and Temu rely on. According to current data, nearly four million packages, predominantly originating from China, enter the U.S. daily under the soon-to-be-eliminated exemption.
Both Shein and Temu have risen to substantial popularity among American consumers recently, largely due to their aggressively discounted prices and savvy influencer-driven marketing strategies. Their rapid expansion has even drawn the attention of Amazon, which now considers these companies more significant competitive threats than traditional brick-and-mortar retailers like Walmart or Target. In reaction to this growing competition, Amazon previously launched “Amazon Haul,” a dedicated storefront aimed at providing similarly low-priced and mass-produced merchandise in direct competition with Shein and Temu.
Despite the price increases, Shein and Temu reassured their customers that they are committed to timely deliveries and minimizing any negative impact on the shopping experience.
