Pinterest is set to tackle the growing problem of AI-generated clutter on its platform by introducing new labeling tools and options for reducing artificial intelligence-based content. After a surge of user complaints about the spread of low-quality, AI-created images—dubbed “AI slop”—the social sharing and image pinboarding site announced it would soon begin clearly marking images generated or altered by AI.
With the addition of these new features, Pinterest aims to protect the quality of its platform, which has traditionally depended heavily on genuine, user-generated materials across categories such as beauty, art, fashion, and DIY projects. The proliferation of artificially generated Pins has reportedly upset many dedicated users, who feel this content degrades the authenticity and overall experience of the platform.
Moving forward, Pins created or edited through artificial intelligence will carry a visible “AI modified” tag at the bottom-left corner. According to Pinterest, this identification process will combine metadata analysis with an internally developed detection system capable of recognizing AI-generated images that lack obvious identifying markers. The company also stated that creators can appeal to reverse mislabeling if human-created content is incorrectly flagged as AI-generated.
Additionally, Pinterest announced plans to give users more control over their browsing experience. Soon, users will be able to select a “see fewer” option for generative AI Pins in certain content categories currently flooded with AI images. Initially launching in areas prone to excessive AI content, such as beauty and art, Pinterest intends to gradually expand the option across more topics. When available, the control will be easily accessed through the three-dot menu located on each Pin.
The decision to implement these measures underscores the considerable threat generative AI poses to social platforms that rely substantially on authentic user contributions and curated experiences. Pinterest’s user base has already raised alarm across online forums, with many expressing frustration about the decline in content quality and flooding of unoriginal AI-generated visuals.
Even so, Pinterest maintains a positive perspective toward generative AI technology, emphasizing that thoughtfully curated and clear labeling practices can help users discover inspiration rather than overwhelm it. The company says these updates are the first steps in a planned series of improvements designed to better integrate AI-generated content into the site without diminishing its value.
Pinterest has not yet provided a specific launch date for the new “see fewer” control setting, stating only that it will be available “soon.”
