Peloton CEO Peter Stern has unveiled the company’s latest strategies aimed at broadening its customer reach by placing Peloton equipment in commercial gyms and creating a dedicated platform for trading used equipment.
Speaking at the Bloomberg Tech Summit, Stern explained that Peloton intends to leverage Precor, its subsidiary and a well-established supplier of gym equipment, for the distribution of Peloton machines to fitness venues. Additionally, the company is actively working on integrating Peloton workouts into existing Precor equipment, further bridging the gap between home fitness enthusiasts and gym-goers.
In a parallel initiative, Peloton has entered the second-hand market with the launch of its own peer-to-peer marketplace called “Repowered.” Stern noted that traditionally, used Peloton gear has been exchanged through informal platforms such as Facebook Marketplace—an approach involving dealing with unfamiliar parties and potentially facing safety concerns. Repowered aims to streamline these exchanges, offering customers a safer, more convenient, and premium purchasing experience.
Stern also highlighted Peloton’s ongoing efforts to enhance user experience through artificial intelligence. The company aspires to expand personalized coaching programs, using AI-driven recommendations to tailor class content uniquely to every individual’s fitness goals and preferences.
