Speaking at Semafor’s 2025 World Economy Summit on Wednesday, Netflix co-CEO Ted Sarandos outlined an ambitious future for the streaming giant, emphasizing his belief that the company’s goal of achieving a trillion-dollar market valuation is within reach if Netflix maintains its performance momentum.
Sarandos highlighted Netflix’s robust recent growth, noting that over the past five years, the company’s revenue has doubled, profits increased tenfold, and market capitalization tripled. He indicated that such rapid growth has laid out a clear, viable path to reaching the trillion-dollar milestone. “There’s a path to it, obviously,” said Sarandos, “but it’s all incredibly dependent on executing well.”
His remarks align with earlier reports suggesting similar internal targets at Netflix. According to prior statements from executives referenced recently in media coverage, Netflix aims not only for a trillion-dollar market cap but also hopes to double its current revenue by the year 2030.
While Sarandos stressed that these ambitions might be feasible purely by expanding Netflix’s streaming operations, he also pointed out the company’s expanding scope beyond its traditional video-streaming business. Recent examples of Netflix’s diversification include theatrical expansions such as the Broadway launch of “Stranger Things: The First Shadow,” which debuted in March. Additionally, this year will see Netflix opening physical retail stores in key markets, including Philadelphia and Dallas, as it explores further opportunities in the broader entertainment and consumer spaces.
