Elon Musk’s X has named prominent entrepreneur and experienced growth strategist Nikita Bier to lead its product division as the company’s new Head of Product.
“I’ve officially posted my way to the top,” Bier joked in an update on X, cheekily referencing his prominent and persuasive presence on the platform.
Bier has gained significant industry notoriety as the founder behind popular youth-oriented apps, notably Gas—acquired by Discord—and TBH, which Facebook previously purchased. Both applications gained popularity by creating positive environments for teenagers to exchange compliments and foster supportive social interactions.
Recently, Bier served in prominent roles within the venture capital space, operating as a venture partner at Lightspeed and providing strategic guidance as an advisor to the Solana Foundation.
“While I already spend every waking hour on this app, I’ll now be spending that time helping others unlock that same value,” Bier remarked, outlining his vision for elevating user experience at X. “We’ll certainly be leveraging the power of Grok to create personalized, hyper-relevant timelines, directly helping people stay informed and engaged with everything that’s happening. Thanks to @elonmusk and the whole X team for this opportunity to contribute directly to a platform I live and breathe every day.”
Elon Musk publicly welcomed Bier aboard with a simple but enthusiastic message, posting “Welcome to X” and adding encouragement with “LFG,” accompanied by rocket emojis to signal support and excitement about Bier’s appointment.
Known for his skill in rapidly scaling social products popular with younger users, Bier’s hiring could usher in new features aimed at expanding X beyond its established audience of text-centric social media consumers. He has already hinted at potential improvements aimed at user experience, posting suggestions like “someone should fix notifications” and noting his prototype for a deeper integration of Grok during his interviews at the company.
