LinkedIn CEO Ryan Roslansky recently acknowledged that the platform’s AI writing assistant hasn’t gained as much traction as initially anticipated. Speaking candidly about this unexpected trend, Roslansky suggested the lower adoption could be attributed to LinkedIn’s unique position as an online resume—a space where users feel the stakes are significantly higher compared to other social networks.
“Quite frankly, it’s not as popular as I thought it would be,” Roslansky explained, pointing to concerns among users that overly polished, obviously AI-generated posts can negatively impact their professional reputation. He noted the heightened sense of accountability on LinkedIn, contrasting it with platforms such as X or TikTok, where backlash might not have the same professional consequences. “When you’re criticized on LinkedIn, it directly affects your opportunities for professional growth and career advancement,” he said.
Despite the limited enthusiasm for automated writing prompts, LinkedIn has observed explosive growth in AI-related job listings and profiles. Over the past year, job posts seeking applicants with AI skills increased sixfold, while users adding AI competencies to their own professional profiles jumped by a factor of twenty.
Roslansky shared his own personal use of AI tools, highlighting how he leverages Microsoft’s Copilot feature for communications with his superior, Microsoft CEO Satya Nadella. “Every time, before I send him an email, I hit the Copilot button to make sure I sound ‘Satya-smart,'” he revealed.
