Meta is reportedly partnering with Prada to develop a pair of AI-enhanced smart glasses, marking a significant step in the tech company’s ongoing effort to integrate advanced artificial intelligence with stylish consumer eyewear. Although details surrounding the features and release timeline remain unclear, this collaboration highlights Meta’s growing ambition to expand its smart glasses technology through partnerships beyond its existing relationship with eyewear giant EssilorLuxottica.
Historically, Prada’s eyewear products have been manufactured in close collaboration with EssilorLuxottica, with the two recently renewing their longstanding partnership. However, this new project represents a direct collaboration between Prada and Meta, bringing the Italian fashion powerhouse into the smart eyewear arena alongside Ray-Ban, another iconic brand that has successfully worked with Meta on similar projects.
Meta’s previous ventures in the smart glasses space have proven commercially successful, with millions of units sold in partnership with Ray-Ban. Recently, the tech giant has hinted at another upcoming series of smart eyewear developed with EssilorLuxottica’s Oakley brand, a collection anticipated to be announced soon. According to recent reports, the Oakley-smart glasses may retail around $360.
Further specifics, including pricing and official announcements for the new Prada smart glasses, have not yet been confirmed.
