Google is currently experimenting with a new redesign of its Search homepage, testing whether its recently launched “AI Mode” feature could replace the iconic “I’m Feeling Lucky” button situated beneath the search bar. This experimental change has begun circulating to select users within Google’s Labs testing environment, although the company has warned that this does not necessarily guarantee it will be released to the global user base.
This potential shift comes as Google prepares for its annual I/O conference, scheduled for next week, where significant updates related to its AI-driven search technology are widely anticipated. Historically, Google has shown notable reluctance to alter its iconic search homepage, which makes this move particularly unusual and indicative of competitive pressures.
Recent testimony during court proceedings highlighted the pressure Google faces, after an Apple executive revealed a notable downturn in Google-based searches through Safari last month—the first instance of such a decline. The drop has been primarily attributed to the popularity and rise of AI-driven services like ChatGPT, prompting Google to innovate rapidly to maintain its commanding position in the search market.
