Instacart announced Thursday it has acquired Wynshop, a firm specializing in cloud-based e-commerce solutions specifically designed for grocery retailers. The purchase will enhance Instacart’s suite of enterprise services, enabling grocery stores and retailers to significantly improve their digital storefronts and overall online customer experience.
Financial terms of the deal have not been disclosed.
Founded in 2020, Wynshop has rapidly established itself as an innovative provider, offering grocers sophisticated tools such as AI-driven personalized recommendations and efficient in-store order fulfillment systems. The company already works with major industry names including Wakefern Food Corporation and the Pattison Group.
Following the acquisition, Wynshop will initially operate as a wholly owned subsidiary, gradually integrating its technology across Instacart’s broader platform. This strategic integration is expected to boost Instacart’s capabilities in e-commerce, digital advertising, fulfillment logistics, and in-store service offerings.
This acquisition marks the sixth company Instacart has brought into its fold. Previous acquisitions include notable startups such as Caper AI, Eversight, FoodStorm, Rosie, and Unata.
Instacart also plans to release its financial results for the first quarter of 2025 after today’s market closure.
