Tinder will soon require all new users in California to verify their profiles through facial recognition technology, according to recent reports. This new measure, referred to as “Face Check,” is part of the app’s ongoing efforts to reduce cases of impersonation and prevent the spread of fake accounts or bots on its platform.
When signing up, users will be prompted to take a brief video selfie. This short scan is designed to authenticate users by confirming the individual matches their profile pictures. It also identifies instances where the same face may be associated with multiple Tinder accounts.
Upon successfully passing Face Check, Tinder users will receive a “photo-verified” badge displayed on their profile. Although the company stated they would delete the original video selfie immediately after verification, an encrypted facial map will be retained to continually monitor for duplicate profiles and other fraudulent behaviors.
The facial recognition system has already been implemented successfully in Colombia and Canada, making California the next market to adopt this technology.
Tinder clarified that the new Face Check feature is distinct from its existing “ID Check,” which confirms users’ age and identity using government-issued documentation.
