Amazon is set to discontinue its standalone Freevee streaming app this August, according to an announcement recently displayed to users within the app itself. The free, ad-supported streaming platform is advising viewers to migrate their viewing experience over to Prime Video, where Freevee’s content will continue to be available at no additional cost.
The announcement within the app states: “Prime Video is the new exclusive home for Freevee TV shows, movies, and live TV. The Freevee app will remain accessible until August 2025. Users can continue watching their favorite Freevee originals and a wide array of popular movies, series, and live programming on Prime Video without needing a subscription. Simply download Prime Video and log in with your Amazon account to begin viewing.”
This update aligns with Amazon’s earlier confirmation from November of last year, when the company initially announced its intention to phase out the Freevee brand entirely and consolidate its free streaming offerings exclusively into the primary Prime Video app. At the time, Amazon emphasized there would be no decrease in content for Prime subscribers or non-subscribers, ensuring continued access to ad-supported programming including select Amazon MGM Originals, licensed movies and series, and Free Ad-Supported Streaming Television (FAST) channels through Prime Video.
The decision to close Freevee reflects Amazon’s broader strategy aimed at simplifying its streaming ecosystem. Instead of operating separate streaming apps, the company intends to streamline its viewing platforms into a unified, centrally focused user experience through Prime Video.
Originally launched in 2019 as “IMDb TV,” the service was rebranded to Freevee in 2022. It currently operates in the U.S., UK, Germany, and Austria, and features an assortment of popular original programming. Notable Freevee originals include the Emmy-nominated reality comedy show “Jury Duty,” crime drama “Bosch: Legacy,” and the classic soap opera revival, “Neighbours.” These original titles remain accessible via Prime Video’s “Watch for Free” section.
The decision coincides with broader trends in the streaming industry. Recent data from Nielsen revealed that, as of May 2025, streaming surpassed traditional cable and network broadcast television in total viewership within the United States for the first time. Nielsen’s report underlines the significant role free, ad-supported streaming services now play in the market, with platforms like PlutoTV, The Roku Channel, and Tubi collectively attracting a notable share of viewing hours.
