Amazon has announced that its annual Prime Day event for 2025 will run from July 8 to July 11, marking the first time it will extend across a full four days.
This year, shoppers can expect deals across numerous categories, including pantry staples and snacks ideal for summer gatherings, home improvement essentials, back-to-school items, health and personal care products, favorite toys for families, popular books, pet essentials, and even premium and luxury products.
Additionally, Amazon will debut a new feature called “Today’s Big Deals,” daily themed collections of limited-time offers designed to drive engagement and make each day distinct.
Last year’s event proved highly successful, with American consumers spending a record $14.2 billion during Prime Day, representing an 11% growth from the previous year’s total of $12.7 billion, according to analysis by Adobe Analytics.
Amazon’s confirmation of the 2025 dates follows an earlier announcement in April that it planned to continue Prime Day despite challenges posed by tariffs and broader economic conditions.
