Amazon unveiled Nova Premier, its most advanced artificial intelligence model yet, positioning it at the forefront of its rapidly expanding Nova portfolio. The announcement, made on Wednesday, highlights Premier’s ability to process text, images, and video content, although notably lacking audio capabilities. The model is now available through Amazon Bedrock, Amazon’s specialized platform for AI development.
According to Amazon, Nova Premier is specifically engineered for tackling sophisticated tasks that demand considerable contextual awareness, multi-step strategy planning, and precise operations across numerous tools and data streams. Premier’s substantial context capability enables it to analyze nearly 750,000 words—or roughly one million tokens—in a single operation, placing it among the more powerful AI models currently available.
Despite its advanced capabilities, Premier doesn’t outperform all peer models across every metric. On certain key benchmarks, including SWE-Bench Verified—a prominent coding and software development test—Premier trails behind Google’s Gemini 2.5 Pro. Moreover, Premier also scores comparatively lower in math and scientific knowledge assessments such as GPQA Diamond and the AIME 2025 evaluations. However, Amazon noted strong performances by Premier in areas including knowledge retrieval and visual comprehension, citing internal testing that ranked it high on SimpleQA and MMMU metrics.
Pricing for Nova Premier sits around industry standards: within the Bedrock platform, customers will pay $2.50 per million tokens input to the model and $12.50 per million tokens output. This places its pricing roughly on par with Google’s flagship Gemini 2.5 Pro model, which charges $2.50 per million input tokens and slightly more, at $15 per million output tokens.
Importantly, Amazon clarified that Nova Premier isn’t designed as a dedicated “reasoning” model. Unlike rivals such as OpenAI’s o4-mini or DeepSeek’s R1, Premier can’t deliberately slow down its processing to fact-check and validate answers thoroughly.
Instead, Amazon envisions Nova Premier as particularly well-suited for distillation—a method where its capabilities can be selectively transferred into smaller, faster, and more efficient models targeted for specific use-cases.
CEO Andy Jassy recently emphasized how critical AI has become to the company’s growth and ongoing strategic direction. Amazon is currently developing over 1,000 generative AI applications and reports “triple-digit” year-over-year growth in AI revenues, amounting to a multi-billion-dollar annual revenue run rate.
