Google has unveiled its new premium AI subscription, Google AI Ultra, specifically tailored for professionals who require access to the most powerful and sophisticated artificial intelligence tools. The service, available through the Google One platform, launched on May 20 in the U.S. market, priced at $249.99 per month. To entice new users, Google is offering a limited-time introductory discount of 50% off for the first three months.
The Google AI Ultra plan is intended for filmmakers, developers, creative professionals, researchers, and others who demand the maximum capabilities and highest usage limits available from Google’s suite of AI-based products. Shimrit Ben-Yair, Google’s Vice President for Photos & Google One, described the plan as a “VIP pass to Google AI,” created specifically for users who “demand the absolute best of Google’s AI.”
Subscribers to Google AI Ultra will gain comprehensive access to Google’s most sophisticated AI products. Key components of the subscription package include Gemini, affording the highest usage limits for Deep Research, Veo 2 video generation, early beta access to Veo 3, and forthcoming integration with Deep Think 2.5 Pro. Google’s filmmaking AI tool, Flow, will allow subscribers significant enhancements, including producing videos at full 1080p quality, advanced camera capabilities, and access to Veo 3 powered by DeepMind technology.
Additionally, subscribers will benefit from increased limits on Whisk Animate, an AI feature for transforming images into short videos, and future upgrades on NotebookLM, Google’s AI-driven elevated-content creation tool. Another significant inclusion is Project Mariner, an advanced AI research model capable of handling multiple tasks simultaneously—up to ten distinct processes at once. Subscribers will also be able to utilize Gemini integrations with core products such as Gmail, Documents, Chrome, and Vids, and will receive immediate early access in Chrome.
To further amplify value, the Ultra subscription incorporates a complimentary YouTube Premium individual membership, providing ad-free experiences and offline playback for videos and music. In addition, subscribers will have 30 terabytes of cloud-based storage capacity available, distributed between Google Photos, Drive, and Gmail services.
Alongside launching AI Ultra, Google is rebranding its existing AI Premium offering as Google AI Pro. AI Pro subscribers will now enjoy additional benefits at no extra charge, such as access to AI filmmaking tools through Flow and early Gemini integrations into Chrome.
Currently, these enhanced AI subscription tiers are available exclusively within the United States, though Google has indicated plans to expand availability to international markets in the near future.
